Knerd Shop: Always evolving.
Knerd was born in 2009, shortly after I was diagnosed with Multiple Sclerosis. I had left my life in the corporate world, acting most recently as Interim CEO and Managing Director in the mortgage industry, to work at my husband's screen printing shop so I could focus on my health and spend more time with my family.
Having been a knitter for 10 years, I decided to expand my craft to help with my ailing dexterity and memory, and to give me the much needed social outlet that I missed from cubicle life. I started frequenting my LYS, and soon all of my needs were fulfilled! My knitting progressed, almost literally through the inspiration of my peers, and I developed some of the most wonderful friendships a gal could ask for!
Soon, my newfound art form (screen printing) melded with my love for yarny things, and I began to create designs that I would print on some cute bags that I'd found. I opened an Etsy store and started selling the bags at my LYS, Stash, but the screen printing shop had now grown from 700-sqft to a full fledged 7,500-sqft production plant and I rarely had the time to devote to Knerd.
In early 2014, we were forced to close our print shop due to an irreparable mechanical failure. I now had this choice: Get another corporate job or see if Knerd could become a full time venture.
I get by with a little help from my friends...
I quickly put together a crowd-funding campaign to get Knerd to TNNA (The National Needlearts Association), which had their biannual buyers market in only two months.
My hustle paid off and I made it, showing up to my booth in the last row of the exhibit hall. I'd made it this far, with little expectations, and was thrilled with the reception I received! By the end of the show, I had more than 25 stores who placed orders!
Without the LYS, where would we sniff yarn, learn new techniques, or make our best friends?