Knerd Shop: Always evolving.


 

Knerd was born in 2009, shortly after I was diagnosed with Multiple Sclerosis. I had left my life in the corporate world, acting most recently as Interim CEO and Managing Director in the mortgage industry, to work at my husband's screen printing shop so I could focus on my health and spend more time with my family. 

Having been a knitter for 10 years, I decided to expand my craft to help with my ailing dexterity and memory, and to give me the much needed social outlet that I missed from cubicle life. I started frequenting my LYS, and soon all of my needs were fulfilled! My knitting progressed, almost literally through the inspiration of my peers, and I developed some of the most wonderful friendships a gal could ask for!

Soon, my newfound art form (screen printing) melded with my love for yarny things, and I began to create designs that I would print on some cute bags that I'd found. I opened an Etsy store and started selling the bags at my LYS, Stash, but the screen printing shop had now grown from  700-sqft to a full fledged 7,500-sqft production plant and I rarely had the time to devote to Knerd.

In early 2014, we were forced to close our print shop due to an irreparable mechanical failure. I now had this choice: Get another corporate job or see if Knerd could become a full time venture. 

I get by with a little help from my friends...

I quickly put together a crowd-funding campaign to get Knerd to TNNA (The National Needlearts Association), which had their biannual buyers market in only two months.

My hustle paid off and I made it, showing up to my booth in the last row of the exhibit hall. I'd made it this far, with little expectations, and was thrilled with the reception I received! By the end of the show, I had more than 25 stores who placed orders!

     Without the LYS, where would we sniff yarn, learn new techniques, or make our best friends?

 


 
Really, all you need to become a good knitter are wool, needles, hands, and slightly below-average intelligence. Of course superior intelligence, such as yours and mine, is an advantage.
— elizabeth zimmermann